The whole chain of marketing and selling must pull together. One weak link can break the effort.
Small business owners express challenges like these:
“Used to be, business just kept coming, but then the phone stopped ringing.”
“I spend a lot of money on marketing, but where are the sales?”
“The old ways of marketing no longer work, but I don’t understand how to use the new internet media.”
The Magic Chain of Marketing. All the pieces that must pull together
Shortcut to a Marketing Plan. Answer these questions, and you’ll have 80% of your plan.
When all else fails, try some marketing
Get the most bang for your marketing buck
How many customers do you need?