Marketing Mastery

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A hands-on workbook for owners of small companies who want to grow to the next level

Step-by-step exercises

We’ll show you how to:
– sell more of what you’re best at
– to more customers
– for a profitable price
– without driving yourself crazy®

Available as full-size (8 ½ x 11) paperback or ebook.

You can also get our free booklet

7 Touches

Turn Leads Into Sales

How many times should you reach out to a prospect to close the sale?

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“Mike Van Horn has created a powerful way to support small business owners. I highly recommend his services to anyone.” 
— Michael McQuilkin, McQuilkin Music

“All I know is that I would not be in business today if it wasn’t for John Van Dinther.”
— Laura Ash, Scarlet Sage Apothecary, San Francisco, CA

The Marketing Mastery exercises take you step-by-step through these key topics.

  • Assess your marketing efforts.
    What’s working? What needs improvement?
  • What do you sell?
    What sets you apart?
    Answer this through the eyes of your customers.
  • Which customers should you focus on?
    Which should you avoid?
    How do you stack up against your competition?
  • What’s your brand?
    What’s the best message to reach those you want to reach?
  • How should you get the word out?
    What channels work best for you, including online and social media?
  • How can you improve your selling
    so you close more sales?
  • How can you put all this together
    into a practical plan and budget?
    How should you stay on track?